Silex Media expands the adoption of AtomFactory and extends its Apple-centric solution portfolio with Evangelische Omroep (EO)
NAB Show - Las Vegas, April, 2008 - Silex Media, a leading digital workflow solution
provider focusing on the Broadcast and Media market, announces the successful
completion of an end-to-end broadcast production workflow project at Dutch public
broadcaster EO, which integrates an Apple QuickTime based production environment with
an IMX-based workflow for ingesting, archive and playout using technology from both
DAVID Systems and BUG.tv.
EO turned to Silex Media to help them solve this workflow integration problem. Silex Media
implemented a cost-effective solution in the form of DAVID Systems' AtomFactory, which
provides on-the-fly "Transwrapping" between QuickTime and MXF wrapper formats. Floris
van der Bijl, project manager from EO commented "This approach not only solved our
integration problem, but also accelerated our workflow by additionally providing us with
edit-whilst-ingest and playout-whilst-fusing capability".
In addition to program production, EO also has its several studios that are used for the
production of different live and recorded programs. Their newest studio provided by Sony
Professional Services required a completely tapeless ingest and playout capability. Again,
EO required a purely Apple-based environment for the solution to work upon. Working
alongside Sony PSE on this project, Silex Media implemented a solution based upon
software from the Canadian technology provider BUG.tv.
The result is that all ingested material is available for editing within seconds after the
recording is finished and material that is required for playout can be available on all
playout channels very quickly after production is finished. As the ingest and playout
servers work natively with QuickTime material, no conversion to and from MXF was
required in this case. The playout servers were finally integrated with the Ross Overdrive
system, so that playout control is closely integrated with the other studio systems.
Kees Vos, the Silex Media project manager summarized the projects: "a key differentiator
was having in depth knowledge of integrating with best-of-breed products like Final Cut
Pro but also the extensive experience we had in delivering complete solutions to
broadcasters based on modern tapeless workflows. As a result we were able to minimize
risk and deliver cost-effective solutions."
Project Background
EO has seven fixed Final Cut Pro editing suites that are all clients on a production XSAN as
well as many licenses on laptop systems. As the program production environment is
exclusively using Apple's Final Cut Pro, which does not support the MXF wrapper format
but only QuickTime, the challenge for EO has been to integrate this seamlessly into the
wider MXF based environment they work together with the other public broadcasters in the
Netherlands.
Ingested material for new programming comes from two main sources: Sony XDCam
cameras for newly captured material; IMMIX (Dutch national transmission archive) which
holds all archived content material from the all public broadcast channels. Both of these
ingest sources supply material solely in an MXF-OP1a wrapped format.
For program playout, the finished material is sent to the shared central playout facility at
NOB (DDV). Once transmitted from this facility, the material is then archived to the IMMIX
archive DDV. Again, this material is required by the facility in MXF-OP1a wrapped format.
Rules for MXF compliance are very strict in this process as this is the long-term
transmission archive of all Dutch public broadcasters.
The BUG.tv solution implemented by Silex Media consists of 5 XServe servers, each of
which are clients on the production XSAN. These servers then host the BUG.tv software,
consisting of 2 independent ingest channels and 3 playout channels.
About Evangelische Omroep Established in 1967, the Evangelical Broadcasting Organisation is one of the largest public
broadcasters in the Netherlands. Headquartered in Hilversum, EO has a staff close to four
hundred highly motivated co-workers. EO's focus is to produce Christian, life-changing,
inspiring and family-friendly programmes. In short: programmes that make a difference.
The production process will be continually improved to remain on the cutting edge of high
quality programming, in both content and style.
About Silex Media Silex Media concentrates on delivering IT-based solutions, integration and workflow
products & services to broadcasters and professional media companies that wish to
efficiently move from traditional tape based environments to digital workflows or to
transition from a radio & television market to an internet & telecommunication position.
Silex Media has offices in the United States and throughout Europe and is 100% backed by
SGI Japan whose investors include NEC, SGI, Sony and Canon Marketing of Japan.
The company website is www.silexmedia.com.
All trademarks mentioned herein are the property of their respective owners.
For more information, please contact:
Winfred van Kuijk, Silex Media GmbH,
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