Silex Media Hydrogen allows for open and flexible Media Lifecycle Management

IBC Amsterdam - Silex Media, a leading digital workflow provider focusing on the Broadcast and Media market, has today unveiled the latest addition to its product portfolio - Hydrogen.

Situated at booth 7.328, visitors to the show can find out first hand why Silex Media expects to see Hydrogen revolutionise the broadcast industry.  Based on a framework design, Hydrogen will enable organisations to simply and effectively integrate existing applications and production islands within an existing workflow management environment, or allow them to use the technology to create a complete Media Lifecycle Management system for archives and production without being locked into one vendor or solution. The additional benefit that Hydrogen brings to the market is that customers can develop the solution at a pace that suits their business rather than needing to take all the "all or nothing" approach.

Stephan Schindler, CEO of Silex Media says: "when it comes to Broadcast integration, customers are looking for standardization, so that they can remain flexible in their choices, now and in the future. With the introduction of Hydrogen on Oracle, we take a leading role in this trend."

Designed to work across existing infrastructures and integrate effectively with heterogeneous technologies, which in turn ensures a straight-forward implementation, the solution combines best of breed designs from the previous broadcast projects that have already been completed by Silex, with customised additions to ensure that each customer's unique business needs are met.

"The research and development that has gone into this product has been substantial and we are delighted with the result", said John Foster, development manager at Silex Media.  "The basis of the system has been implemented at Danish Broadcasting Corporation (DR), where it has been in use for several years in a business critical environment. The technological advancements that we have made, combined with the extensive experience and market knowledge of the team, has created the next generation solution that the broadcast market is crying out for and we are confident it will be a tremendous success."

Foster adds: "With a flexible and open approach to our technology designs and the use of standard technologies like Oracle, Silex Media works with customers of all sizes to ensure that not only can they optimise content access and re-use, but that they can also improve the time-to-air, with editing processes being greatly reduced where, with the use of our Hydrogen media acceleration modules, we have seen customers achieve a 50% improvement in their ingest-to-playout turnaround time."

At IBC Silex Media will, in addition to Hydrogen, also showcase existing customer implementations including ProSiebenSat.1, CIRIS and EuroNews.

About Silex Media

Silex Media comprises people, resources and know-how from SGI's Broadcast Business Unit in Europe. Silex Media concentrates on delivering IT-based solutions, systems integration and workflow products & services to broadcasters and professional media companies that wish to efficiently move from traditional tape based environments to digital workflows or to transition from a radio & television market to an internet & telecommunication position. Silex Media has offices throughout Europe and is 100% backed by SGI Japan whose investors include NEC, SGI, Sony and Canon. The company website is www.silexmedia.com.

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