Growth and strength through acquisition, new products and continued partnerships

IBC Show -  Amsterdam, September 6, 2007 – Booth 7.328

Silex Media has seen an exciting year of development since the last IBC, characterized by organizational growth, new product releases, strengthened industry partnerships and key project achievements. Silex Media is therefore looking forward to the opportunity to meet with broadcasters at this year’s show to explain how it can help them realize true business and commercial benefits in their continued transition to open IT-based tapeless solutions.

Stephan Schindler, CEO of Silex Media commented: “From its inception, Silex Media has been focused purely on delivering innovative open IT-based solutions to broadcast and media organizations. These solutions have been targeted at the challenging areas of media lifecycle management, archive integration and content workflow optimization. At Silex Media, we bring a strong mix of product technologies, both in-house developed as well as best-of-breed from around the industry, and couple this together with leading integration services and support.” He added “We are very encouraged by the continued support we are getting from new and existing customers and are excited about meeting many of them at this year’s show.”

The Silex Media family grows

Earlier in the year, Silex Media announced the strategic addition of D.A.V.I.D. (7.631) to the group company. This enabled to the company to dramatically strengthen its multi-channel solutions to the industry allowing even greater integration between TV, Radio & Internet distribution platforms. Early success in this integration has already been realized in the implementation of Silex Media’s Hydrogen product components together with D.A.V.I.D.'s DigaSystem environment, to address the need for affordable production workgroups, including with Apple Final Cut Pro. A live demonstration of this solution will demonstrated on D.A.V.I.D.’s booth.

New product announcement: AtomFactory for Apple Final Cut Pro

Silex Media will also be using this year’s IBC to announce the launch of its new product, AtomFactory. This is the first enterprise solution for transparent MXF support on Apple Final Cut Pro, enabling FCP based workflows to deliver faster time-to-air. Recognizing the need for standardization and the need for using best-of-breed components, Silex Media developed an Apple specific version of its successful Hydrogen Media Accelerator product branded as AtomFactory. It has been developed with the full support of Apple and is one of their promoted workflow solutions on their booth (7.620) during IBC. An AtomFactory workgroup edition is available immediately for 4,999 Euro.

Strengthened partnerships

Silex Media recognizes that many of the best solutions are created from working in partnership with some of the industry’s leading companies in their field. It is to this end that the company continues to work alongside broadcast media vendors such as Apple as mentioned above. It is also extending its partnerships into the mainstream IT industry to enable standardized cross-industry IT practices and technologies to be made available to broadcast and media organizations without having to compromise on their very specific broadcast needs.

One key partnership being promoted at IBC is with Quantum (10.401), who will be demonstrating the Silex Media Hydrogen Archive Catalyst product in conjunction with their leading StorNext data management software. This combined solution enables broadcasters to take advantage of high performance and yet competitively priced standard IT storage offerings without compromising on their specific broadcast needs such as partial file restore using timecode.

Another very visible partnership is Silex Media’s support of Oracle on their booth (12P.263) as their partner in content management for the broadcast and media industry. Here, Silex Media will be showing how its Hydrogen Lifecycle Management solution fits into Oracle’s vision of cross-enterprise content and information sharing using their industry leading Fusion Middleware platform, as well as their latest 11g database technologies.

Further customer successes

The company is proud to announce a number of key customer successes for IBC. Announced in a separate press release are details on the work Silex Media and Omneon have done jointly in developing a leading edge ingest solution for EuroNews in France. Also announced separately is how DutchView in The Netherlands are using Silex Media’s newly announced AtomFactory to optimize their Apple FCP workflow.

Additionally, the company has had continued success at the Danish Broadcasting Corporation (DR) by further enhancing the power of its Hydrogen Lifecycle Management (HLM) implementation. All Avid ISIS workgroups are now tightly coupled to the HLM cross-organization media management framework, enabling easy content and metadata share as well as performance improvements and resource optimization through server-side EDL conform. 

About Silex Media

Silex Media concentrates on delivering IT-based solutions, integration and workflow products & services to broadcasters and professional media companies that wish to efficiently move from traditional tape based environments to digital workflows or to transition from a radio & television market to an internet & telecommunication position. Silex Media has offices throughout Europe and is 100% backed by SGI Japan whose investors include NEC, SGI, Sony and Canon Marketing of Japan. The company website is www.silexmedia.com.

All trademarks mentioned herein are the property of their respective owners.

For more information, please contact:
Winfred van Kuijk, Silex Media GmbH, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it