New products speed up the production workflow, provide transparent access to broadcast archives and deliver complete lifecycle management functionality.

NAB Show - Las Vegas, April, 2007 - Silex Media, a leading digital workflow provider operating in the Broadcast and Media market, has announced that it will be using the Las Vegas NAB show to demonstrate the additions to its exciting new Hydrogen platform - Hydrogen Media Accelerator, Hydrogen Archive Catalyst and Hydrogen Lifecycle Management.

Silex Media's Hydrogen is based on a framework design that enables broadcasters to bridge the gap between broadcast and IT, by creating digital workflows based on the EBU's recommended middleware approach. The Hydrogen products speed up the production workflow, provide transparent access to broadcast archives and deliver complete lifecycle management functionality.

Hydrogen Media Accelerator (HMA) improves running processes in production offices by giving users the ability to both server-based edit and edit-while-ingest - while still being available to integrate any existing applications and production islands.

In order to ensure the smoothest delivery, Silex Media has worked with some of the most leading edge organisations in the broadcast business. Apple's Final Cut Pro, an industry standard, is proficiently supported by Silex' HMA whilst other media partners include Omneon Video Networks; who's Spectrum video servers for ingest or playout and MediaGrid for central storage and processing help to deliver integrated digital workflows.

A state of the art solution consisting of Hydrogen Media Accelerator, in combination with Omneon Video Networks, is currently being installed at EuroNews. Vincent Benveniste, sales director at Silex Media says: "EuroNews looks for advanced solutions, seamless integration and at the same time total reliability. We are happy that we are able to offer all this using Hydrogen and partners like Omneon Video Networks."

Hydrogen Archive Catalyst (HAC) provides transparent access to hierarchical storage management digital tape based systems. It complements the Hydrogen platform and associated tools by giving the user much needed features such as partial file restore or retrieve. Supported hierarchical systems include SGI, IBM and Quantum/Adic, the leading global storage company specialising in backup, recovery and archive, taking full advantage of Silex Media Hydrogen Archive Catalyst.

HAC also benefits from the openness of the solution, which lets each user pick precisely what components suit their business, rather than having to take the "all or nothing" approach of other vendors.

"When it comes to Broadcast integration, customers are looking for standardization, so that they can remain flexible in their choices, now and in the future," said Stephan Schindler, CEO of Silex Media. "With Hydrogen, we are now taking a leading role in this trend."

Silex Media's Hydrogen Lifecycle Management (HLM) system is set to revolutionise the way that broadcasters and media companies manage their daily production as well as their archives within a heterogeneous environment. Built on top of Oracle and developed with Oracle's Fusion Middleware in mind, the system has built-in customizable workflows that enable users to search for, process and move content from a single system, including managing the ingest, adding metadata, editing both on the desktop and in high resolution suites, automating playout, scheduling programmes and accessing news room computer systems.

Schindler adds, "With a flexible and open approach to our technology designs and the use of standard technologies like Oracle, Silex Media works with customers of all sizes to ensure that not only can they optimise content access and re-use, but that they can also integrate their media content with legacy systems or other areas of the enterprise."

The three Hydrogen products are available immediately. They can work independent of each other, or can be used together for maximum results. In either case they allow the broadcaster to select their favorite workflow and components, where Hydrogen enables them to improve time to air with edit-while-ingest & server based editing, transparent archive integration or deliver complete lifecycle management with total flexibility to manage essence & metadata.

About Silex Media

Silex Media comprises people, resources and know-how from SGI's Broadcast Business Unit in Europe. Silex Media concentrates on delivering IT-based solutions, systems integration and workflow products & services to broadcasters and professional media companies that wish to efficiently move from traditional tape based environments to digital workflows or to transition from a radio & television market to an internet & telecommunication position. Silex Media has offices throughout Europe and is 100% backed by SGI Japan whose investors include NEC, SGI, Sony and Canon. The company website is www.silexmedia.com.

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