New subsidiary in the USA, key wins at EO and in the UK, and an expanded solution portfolio strengthen Silex Media’s position to deliver workflow solutions for today’s broadcaster.

 NAB Show - Las Vegas, April, 2008 – Silex Media, a leading digital workflow solutionprovider focusing on the Broadcast and Media market, has seen an exciting year ofgeographical and organizational growth since the last NAB. Focused on the vision to deliverinnovative open IT-based solutions to broadcast and media organizations, Silex Mediaacquired both new projects with existing industry partners and customers as well as asubstantial enlargement of its customer base. The basis for Silex Media’s continuedsuccess is the strong mix of product technologies, partnerships, leading integrationservices, and support.

Worldwide Expansion

Significant projects in Japan and the United States have established Silex Media outside ofEurope,   solidifying the company’s position in the international broadcast market.  Thenew subsidiary in Centreville, Virginia, near Washington, D.C., has become the base  forSilex Media’s operation in the U.S.,  where there is a strong need for a complete solutionapproach combined with broadcast integration and turn-key implementation skills.  Forexample, one of the world’s most significant distributors of sports content to television andthe Internet, the NBA owned NBATV, is using Hydrogen Archive Catalyst (HAC) to pioneercustomized content offerings to basketball fans. HAC facilitates immediate access to thehierarchical storage management system on which this content has been archived with itsassociated metadata, making the assembly of a new mobile program package easy andefficient. 

New Customers

Announced separately, the company is proud to welcome a number of key customers. At EO, the major Dutch cross-medial public broadcaster, Silex Media has integratedBUG.tv, and implemented workflows using AtomFactory as an MXF gateway to their FinalCut Pro production environment. This way EO connects several MXF sources and the MXFplayout to their QuickTime based production system. Silex Media worked hand in hand onthis project with Sony Professional Services, which had responsibility for the complete newstudio project at the EO. 

At a large broadcaster in the UK, Silex Media is strengthening its existing partnerships with Quantum, SiemensIT Solutions & Services, and DAVID Systems by providing a solution based on HydrogenArchive Catalyst (HAC) to enable the customer's archive project to benefit from intuitive timecode-based partial file restore. Over the next few years, this project is expected to grow tomany petabytes of media files stored on a mixture of both disk and robotic data tape.

New Solutions

Silex Media’s proven solution portfolio, targeted at the challenging areas of media lifecyclemanagement, archive integration, and content workflow optimization, has been enhancedwith new possibilities for the distribution of multimedia content including the DAVIDSystems Moves Media technology. Solutions based on the Moves Media applications havebeen in regular operation in huge broadcasting networks like Germany’s ARD for manyyears. 

Helmut Scherer, head of Silex Media’s Professional Services (PS) department, explains.“Broadcast media customers are looking for ways to work together globally and collect andshare their content optimally. They are asking for complete solutions from a company thatunderstands their unique requirements while at the same time managing and reducingrisk. Solutions that include best of breed products from our partners coupled with theexpertise and support of our global PS team help our customers address today’s challengesand opportunities.”

About Silex Media

Silex Media concentrates on delivering IT-based solutions, integration and workflowproducts & services to broadcasters and professional media companies that wish toefficiently move from traditional tape based environments to digital workflows or totransition from a radio & television market to an internet & telecommunication position.Silex Media has offices in the United States and throughout Europe and is 100% backed bySGI Japan whose investors include NEC, SGI, Sony and Canon Marketing of Japan. The company website is www.silexmedia.com. All trademarks mentioned herein are the property of their respective owners. For more information, please contact:Winfred van Kuijk, Silex Media GmbH, This e-mail address is being protected from spam bots, you need JavaScript enabled to view it